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Feature E XPERIENCE JAPAN’S CREATIVE ROOTS Events Column CREATIVE TOKYO Each spring and fall, CREATIVE TOKYO aims to communicate Tokyo’s charms through events held in multiple locations across the city. Visitors can enjoy a variety of events this spring, starting with fashion. Come check out Tokyo’s creative appeal! SHIBUYA FASHION WEEK EVENT / / Twelve large shopping centers will collaborate in a single event for the first time, using fashion to promote creation in the midst of Shibuya’s bustle. DATE / / March 10 th (Mon.) – 23 rd (Sun.), 2014 LOCATION / / Various shops around Shibuya Station. Cool Japan Matching Grand Prix 20 | highlighting japan TOKYO RUNWAY 2014 SPRING/SUMMER DATE / / March 21 st , 2014 (Fri.) LOCATION / / First Gymnasium at Yoyogi National Gymnasium. An element of the Cool Japan program, the Cool Japan Matching Grand Prix is a multi-industry exchange event designed to broaden the appeal of Japanese products and services throughout the world. Enterprises and businesspeople aiming to promote themselves overseas have the chance to find partners through presentations and exhibits that highlight each company’s charms. New bonds are forged through an array of engaging products and services from every region of Japan.