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Feature LEANING IN - THE POWER OF WOMENOMICS - © JOICFP JOICFP Supporting women’s health in developing countries VEENA YOSHINO A CCORDING to the World Health Organization (WHO), approximately 800 women lose their lives through pregnancy or childbirth each day, 99 percent of them in developing countries. In many cases, these women don’t have the freedom to make decisions about their pregnancies and childbirth. The Japanese Organization for International Cooperation in Family Planning (JOICFP) is an international cooperation NGO that works with women – particularly expectant or nursing mothers – in developing countries to protect their health and lives, aiming to improve the circumstances they face every day. JOICFP was established in 1968 to spread the family planning, maternal health and childcare know- how practiced in post-war Japan. JOICFP’s mission is to create choices for women all over the world, for them to receive the necessary information and services with 12 | highlighting japan regard to their reproductive health and rights, as well as allow them to have the resources to decide whether or not to have a child, when they want to have one, and how many children they want to have. Saving the lives of pregnant women in developing countries depends on eliminating what are known in this field as ‘The Three Delays’: (1) Delay in the determination of whether or not to receive medical attention (delay in decision making); (2) Delay in getting to hospitals or clinics that offer emergency obstetric care (transportation and access delay); (3) Delay in receiving adequate treatment (delay in medical treatment). JOICFP’s educational seminars cover topics that span safe motherhood strategies, adolescent sexual reproductive health, and the continued development of reproductive health programs. At the end of each workshop, participants form action plans to implement when they return to their home