Highlighting JAPAN Vol.121 June 2018

THE primary idea behind the AO YAMAMINAMI12limited advance opening in December 2017 and is scheduled to open fully this summer. Entry is free, and the various spaces—such as exhibition galleries, seminar rooms, libraries, halls, restaurants and shops—offer multiple types of insights into Japan, including the chance to buy Japanese books, ceramics and furoshiki (traditional wrapping cloths) as well as sample Japanese food. These spaces capitalize on the expertise of specialists in each field, and are designed to bring local people closer to Japan and appeal to local preferences by carefully catering to their needs.The exhibitions held include a traveling exhibition selected by the Japanese public and an exclusive exhibition planned by the secretariat of each of the three hubs. Traveling exhibitions entries are solicited from the public, with the understanding that the exhibits will travel between the three cities, and the winning entries are selected by a panel of expert judges. Up through May Sao Paulo’s JAPAN HOUSE hosted the “Prototyping in Tokyo” exhibition by Shunji The Ministry of Foreign Affairs has opened JAPAN HOUSE in Sao Paulo, Los Angeles and London to showcase Japanese art, technology and traditional and pop culture. Their aim is to nurture a deeper understanding and appreciation of Japan’s many appealing features, as well as policies and challenges.government’s new JAPAN HOUSE project is to share Japan’s knowledge, culture and innovation as a global future resource. Through the thrill of discovering more about Japan, they hope to spur development of world culture and society as a whole. It also aims to ensure that more people and nations understand and appreciate Japan, and to spark relationships and exchanges between them.“By providing opportunities to encounter the deep spirituality and aesthetics of Japanese culture, and introducing Japan’s take on various issues,” says officer of the Ministry of Foreign Affairs for Strategic Communication Hub, “we hope that JAPAN HOUSE visitors get to know Japan in their various contexts, and that more and more people abroad will feel closer and more connected with Japan and the Japanese people.”JAPAN HOUSE hubs opened in Sao Paulo in April 2017 and in London in June this year, while the one in Los Angeles had a 22Japan’s New High-Profile Cultural Outposts

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